Return Path’s Consulting Services provided the brand with an analysis of their current email program, highlighting areas of vulnerability and opportunities for optimization, specifically focusing on Gmail. As the brand’s Assistant Manager, CRM & Digital Marketing explains, “Return Path’s Email Strategist clearly researched our brand and business, audited our email program, and asked the right questions. Most importantly, she listened and synthesized our answers, asked for relevant data and leveraged it in meaningful ways, and explaining complex ideas in a way that was relatable to our business.”
During this strategic engagement, the skin care brand received a customized priority action plan with practical, actionable recommendations to boost subscriber engagement, revenue, and ROI. Following completion of the project, they also received the support of a dedicated Email Strategist to help with the implementation of recommendations and provide continued monitoring and guidance for a three month period.