By becoming Certified, emails were no longer being directed to subscribers’ spam folders. As a result, the organization saw an overall rise in its Sender Score. Indeed, its Sender Score has risen to 99, with inbox placement seeing an increase of 70 percent.
Finally, by having the ability to spot problems with email campaigns early on due to the wealth of Certification data now available, the company is now able to focus on designing optimal sending strategies for each division of the company. The company’s developer team has also built a standardized email campaign creator, which coupled with Return Path’s insights, has created much more efficient, collaborative, and reliable email program.