2018 EMAIL MARKETING LOOKBOOK

PERFORMANCE BENCHMARKS FOR 10 EMAIL CAMPAIGN TYPES

Today’s email marketers strive to build relationships with their customers and drive revenue through the email channel. Building an optimized email program requires marketers to incorporate certain key email campaigns designed to keep customers engaged throughout the subscriber lifecycle.

To help marketers build and run an effective email program, we created our latest guide—2018 Email Marketing Lookbook. In this guide, we discuss email program fundamentals that are essential to a successful email program, including:

  • The ten key email marketing campaigns every program needs.
  • The average performance metrics of each campaign.
  • A best-in-class example of each tactic to inspire your own email marketing program.
  • And more!

Products

BriteVerify

BriteVerify email verification ensures that an email address actually exists in real-time

DemandTools

The #1 global data quality tool used by thousands of satisfied Salesforce administrators

GridBuddy

The most productive user experience in the Salesforce ecosystem

Return Path

World-class deliverability and unique applications to optimize email marketing programs

Trust Assessments

A revolutionary new solution for assessing Salesforce data quality

Solutions

Validity for Email

Increase inbox placement and maximize subscriber reach with clean and actionable data

Validity for Data Management

Simplify data management with solutions that improve data quality and increase CRM adoption

Validity for Sales Productivity

Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real-time