10 Ways to Reduce Subscriber Fatigue During the 2021 Peak Sale Season

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Presented with the American Marketing Association

For email marketers, Q4-Q1 holiday campaigns can make or break peak season sales.

But with so many brands competing for attention in the inbox, how do you ensure your campaigns are successful without “burning out” your subscribers?

Watch on-demand to hear from Guy Hanson and Danielle Gallant, two email deliverability experts at Validity with decades of peak email season experience, as they break down the following (and more!):

  • 2021 email volume data & trends
  • The evolution of “peak season” in a digital-first world, and what it means for email marketers
  • 10 proactive tactics to maximize inbox deliverability & engagement, while minimizing subscriber fatigue



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