How Clean is Your Salesforce Data?

Did you know that 1 out of 3 business leaders don’t trust they are using reliable, clean data to help them make strategic decisions? And poor data quality is costing companies in more ways than one. When business decisions are misguided, businesses suffer fiscally, from a lack of trust among customers and employees, and from a damaged reputation. In order to turn things around, organizations need to invest time and resources into improving their CRM data quality.

Be Honest: How Clean is Your Salesforce Data? 

No company is immune to poor data integrity. In this white paper from the data quality experts at Validity, you’ll discover:


  • The impact of duplicate, incomplete, and missing data on your business objectives
  • Who’s ultimately response for data quality
  • What poor data quality really means
  • How often you should consider cleaning your CRM data so you can be confident in the decisions you make
  • Why data quality is mission-critical to your enterprise

How Clean is Your Salesforce Data?

Today’s businesses have an increasing amount of data available, but it’s estimated that more than 20 percent of any organization’s database is invalid or dirty.

In fact, one out of 3 business leaders don’t trust they are using reliable, clean data to help them make strategic decisions.

This Salesforce data management white paper, from the maker of the world’s leading CRM data quality tools, will explore how incomplete, non-standardized, duplicate, or un-clean data records can impede your efforts to achieve your business goals and objectives.

The white paper will also showcase the negative effects that bad data can have on various aspects of your organization, including sales and marketing forecasts, e-mail list quality, and contact databases, if not routinely managed and cleansed.

Lastly, it provides an overview of clean data quality best practices related to data cleansing and manipulation to help you implement improved data management processes. At the conclusion of the paper, we’ll provide a path to mitigate risks related to poor data quality that might exist within your CRM.

Read This White Paper Now!