Return Path from Validity

Achieve world-class deliverability with unique solutions to optimize your email marketing program and drive results for increased revenue.

Why is deliverability insight critical?

The deliverability landscape is changing, but that doesn’t mean it has to be hard to reach your subscribers’ inboxes. Email is a vital part of the way you communicate and build relationships with your customers, so ensuring you have extensive knowledge on the performance of your emails is a top priority.

There might be issues with your email program you don’t have the visibility to solve right now.

You’re experiencing a drop in engagement rates, like opens and clicks, and you don’t know why.

You’re seeing an increase in email bounces but don’t know how to combat it.

You want a deeper understanding of how you’re placing with mailbox providers but can’t figure out how to see it.

You examine the metrics you currently monitor but can’t find the root cause and the solution to what’s plaguing your program.

With Return Path, our data-driven solutions help email marketers understand their deliverability and take action to reach your subscriber’s inbox. This allows you to connect with more customers to drive awareness and revenue.

Our solutions solve email issues

When it comes to our products, OK isn’t good enough. We understand how important email marketing is, not only to a brand’s bottom line, but also in the process of building and maintaining valuable, long lasting relationships with customers. That’s why we build products focused on increasing and protecting deliverability and optimizing your email marketing strategy.

Deliverability Solutions   |   Optimization Solutions

Our data and parternships are unrivaled

We bring together the world’s most comprehensive source of data from the email ecosystem. Our relationships with more than 80 mailbox providers, security providers, email service providers, and data companies represent 3.5 billion email accounts globally. Combined with in-depth behavioral insights directly from our Deliverability Data as well as our extensive Reputation Network, we’ve created the most actionable set of email data being used to develop solutions for email marketers. By pairing the right data with the right analytics techniques, email marketing can be easier than ever.

Our Partnerships

“We choose to partner with Validity for the unmatched value their products provide. The data we use through Return Path is best in class and delivers the depth of insights we need to support our complex email program.”

Torsten Reinert, Head of Messaging & Reliability at Groupon

Our email experts are best in class

With all you have to manage as an email marketer, it’s nice to have another person looking out for you, especially when it comes to program monitoring, advice, and special projects. Our Customer Success team, comprised of the best and brightest minds in the email industry, works as an extension of your current marketing team, keeping checks on your deliverability metrics, giving customized recommendations, and guiding you through the ever-changing world of email. These email experts guide your basic needs or provide customized, strategic solutions for measurable results that drive ROI.

Our Experts

Reaching the inbox doesn’t have to be a challenge.

With Return Path from Validity, we help ensure your delivered messages are actually delivered to the inbox, not the spam folder, increasing customer engagement and email program ROI.

Products

BriteVerify

BriteVerify email verification ensures that an email address actually exists in real-time

DemandTools

The #1 global data quality tool used by thousands of satisfied Salesforce administrators

GridBuddy

The most productive user experience in the Salesforce ecosystem

Return Path

World-class deliverability and unique applications to optimize email marketing programs

Trust Assessments

A revolutionary new solution for assessing Salesforce data quality

Solutions

Validity for Email

Increase inbox placement and maximize subscriber reach with clean and actionable data

Validity for Data Management

Simplify data management with solutions that improve data quality and increase CRM adoption

Validity for Sales Productivity

Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real-time