View Time Optimization
Powered by Verizon Media, View Time Optimization (VTO) is the only technology in the world that takes the guessing out of when to send your emails to get the best engagement. Deliver email to top Verizon Media inbox positions — Yahoo, AOL, Verizon.net, ATT.net, and more — the moment users are active in their inbox. VTO is only available on Everest.
Inbox Placement, Revolutionized.
Unlike Send Time Optimization, which relies on algorithms to guess when users might see your email, VTO knows exactly when your audience is engaged. The result? As much as a 4x higher open rate and 2x increase in click-throughs by ensuring optimized emails show up in the first spots at the top of your subscriber’s inbox.
Drive more impressions, engagement, and revenue—2x the click-through and 4x the open rates.
Identify the best method to implement (e.g., header tag, body tag, from address, subject line) depending on your ESP and their capabilities, as well as the complexity/sophistication of the campaign.
Guarantee your messages don’t get buried by competitors who rely only on Send Time Optimization (or nothing) at Verizon Media mailboxes.
Ready to reach the top?
There’s more than one path to get there, and we’d love the opportunity to hear about your challenges, show you the platform, and work out the best plan for you and your needs. Set up a time with one of our guides today.