View Time Optimization
View Time Optimization (VTO) by Verizon Media gets your best emails in front of more people. By delivering mail to top Verizon Media inbox positions — Yahoo, AOL, Verizon.net, ATT.net, and more — the moment users are active, you’ll drive more impressions, engagement, and conversions.
Inbox Placement, Revolutionized.
With email volume increasing, subscriber inboxes are more and more crowded. That’s why being at the top of the inbox is so important. Emails in the top position are two times more likely to be opened compared to emails in the third position.
VTO is the only technology in the world that takes the guesswork out of when to send your emails to get the best engagement. The result? More impressions, more engagement, and more conversions from your best audiences.
VTO is exclusive to Everest and the technology is fully integrated into the platform. By combining Everest and VTO, marketers can maximize the number of messages delivered to Verizon Media inboxes, as well as maximize subscriber engagement by delivering messages at the optimal time to get the best performance. This leads to greater ROI from the email marketing channel.
VTO gets your best emails in front of more people.
Improve campaign performance
Deliver emails to top inbox positions, driving more impressions, engagement, and revenue from Verizon Media subscribers.
Increased conversions from your best audience
Ensure your best subscribers see your message in the inbox, leading to increased engagement and a greater impact on conversions.
Greater visibility for timely messages
Get your time-sensitive or triggered messages in front of more people at the top of the inbox to drive urgency and action before it’s too late
“Our business is seasonal; we have strong holiday goals and are always fighting for space in the inbox. Anything we can do to get our message lifted is important. We were hesitant at first to use VTO on important days like Cyber Monday and Black Friday, when we knew we would be sending multiple emails a day, but it worked.”
Sr. Email Marketing Manager, Hickory Farms
Ready to reach the top?
There’s more than one path to get there, and we’d love the opportunity to hear about your challenges, show you the platform, and work out the best plan for you and your needs. Set up a time with one of our guides today.