Poor Deliverability Cause #5: Lack of Email Authentication

This is part six of our six-part blog series addressing the top five most common causes of poor deliverability. Click here to start from the beginning.

Authentication allows the receiver of an email and the mailbox provider to confirm the identity of the sender. If the identity of the sender cannot be authenticated, mailbox providers may reject the message or put it through additional filters to determine whether it should be delivered.

Without authentication, your chances of being filtered or blocked by major mailbox providers are increased. As a legitimate business, authentication is not optional; it is essential to securing your brand and online reputation. There are three primary methods of authentication: SPFDKIM, and DMARC.

New to email authentication? Read our blog post, “Authentication 101: the Fundamentals,” to learn the basics of authentication, the difference between the three methods, and why authentication is important.

Not sure if your emails are properly authenticated? Check to see if you have an SPF record and DMARC already set up for your domain. When you’re ready to create a DMARC record, we can help guide you through the process with our free DMARC Creation Wizard.

And that’s a wrap—the top five possible causes of poor email deliverability are:

Deliverability is key to a successful email marketing program. After all, subscribers can’t engage with emails they never see.

Want to learn more about improving your deliverability? At Return Path, we study global inbox placement rates so we can help our clients improve their sender reputation, subscriber engagement, and ultimately their email deliverability. We’ll help you reach the right inbox and increase your email ROI by getting more email delivered to more of your subscribers.

Request a demo today to learn more about our solutions, or register for an upcoming 30-minute product overview webinar.

minute read

Popular stories

Products

BriteVerify

BriteVerify email verification ensures that an email address actually exists in real-time

DemandTools

The #1 global data quality tool used by thousands of Salesforce admins

Everest

Insights and deliverability guidance from the only all-in-one email marketing solution

GridBuddy Cloud

Transform how you interact with your data through the versatility of grids.

Return Path

World-class deliverability applications to optimize email marketing programs

Trust Assessments

A revolutionary new solution for assessing Salesforce data quality

Solutions

Validity for Email

Increase inbox placement and maximize subscriber reach with clean and actionable data

Validity for Data Management

Simplify data management with solutions that improve data quality and increase CRM adoption

Validity for Sales Productivity

Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real-time