Partner Blog Takeover: NEW Infographic! Real-Time Email Validation Means Real Time ROI

BriteVerify is the world leader in email address validation with over 30,000 customers in over 150 countries. We perform an average of 500 million email validations every month.

As deliverability experts, Return Path is a natural partner for us. BriteVerify helps Return Path customers purge or avoid bad email addresses that drag deliverability down.

Leveraging BriteVerify technology, Return Path customers clean their existing list(s) or implement real-time validation at the point of capture. Our work together is the focus of a new Return Path infographic! After explaining our two different methods for email validation, the example explores how a retailer scores eye-popping ROI by validating emails at the point of email address capture, before invalid email addresses have the chance to enter their database.

The high ROI stems from a basic premise: you can’t connect with customers if their email address is invalid. By helping consumers avoid typos, BriteVerify turns worthless addresses into valuable ones.

For our customers, the results of real-time email validation speak for themselves:

“By adding the real-time email validation piece to our site, we catch problems with emails before the customer continues in checkout. This reduces contacts to our call center when customers key an invalid address, and it has allowed us to streamline our mobile checkout flow by removing the second ‘enter email address’ field. Additionally, it has given us another tool against fraudulent orders.”

Gail Buffington, eCommerce Director for Soft Surroundings, a women’s apparel, beauty, and home furnishings company.

“Real-Time Email Validation has allowed us to weed out bad emails without adding any additional steps to the user experience. Issues with unknown users seem to be a thing of the past as our rates have dropped from 3% to .02%.”

Sr. Vice President for Healthy Paws Pet Insurance & Foundation

These days, email is more important to your revenue goals than ever. That’s why it’s vital to make sure you’re adding only good, valid email addresses to your list up front. This ensures you’re only sending to real subscribers who help reach these goals for your company.

View Return Path’s new infographic to see how Real-Time Email Validation can help your business!

minute read

Popular stories

Products

BriteVerify

BriteVerify email verification ensures that an email address actually exists in real-time

DemandTools

The #1 global data quality tool used by thousands of Salesforce admins

Everest

Insights and deliverability guidance from the only all-in-one email marketing solution

GridBuddy Cloud

Transform how you interact with your data through the versatility of grids.

Return Path

World-class deliverability applications to optimize email marketing programs

Trust Assessments

A revolutionary new solution for assessing Salesforce data quality

Solutions

Validity for Email

Increase inbox placement and maximize subscriber reach with clean and actionable data

Validity for Data Management

Simplify data management with solutions that improve data quality and increase CRM adoption

Validity for Sales Productivity

Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real-time