Outbound Phishing – Someone Else is Hooking Your Customers, and They May Never Come Back

 

Ken Takahashi, general manager for Return Path's Anti-Phishing Solutions was recently interviewed by Hacksurfer on the topic of outbound phishing. The resulting article is a great summation of the problem with phishing, the direct and indirect costs associated with an attack, and the need for Marketing and Security teams to work together to address this common, and global threat.

The good news is that there are solutions available! Between DMARC and complementary solutions like Domain Protect or Domain Secure, marketing and security teams can proactively block malicious email being distributed all over the world using the brands domain. In fact, Return Path can also identify brand abuse using domains beyond the control of the hijacked brand, providing the only full-spectrum coverage from both attack vectors.

Read the full article here and let us know if we can answer any questions you have about protecting your organization, email program, and customers from phishing attacks.

 

minute read

Popular stories

Products

BriteVerify

BriteVerify email verification ensures that an email address actually exists in real-time

DemandTools

The #1 global data quality tool used by thousands of Salesforce admins

Everest

Insights and deliverability guidance from the only all-in-one email marketing solution

GridBuddy Cloud

Transform how you interact with your data through the versatility of grids.

Return Path

World-class deliverability applications to optimize email marketing programs

Trust Assessments

A revolutionary new solution for assessing Salesforce data quality

Solutions

Validity for Email

Increase inbox placement and maximize subscriber reach with clean and actionable data

Validity for Data Management

Simplify data management with solutions that improve data quality and increase CRM adoption

Validity for Sales Productivity

Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real-time