New Ebook: All About A/B Testing

A/B testing is a sure-fire way to figure out what’s working (and what’s not) in your email marketing campaigns. It can be used to test almost any element of your email campaign: subject line, offer, copy length, imagery, layout, and so much more. 
 
But A/B testing can be challenging to figure out. So much so that many marketers decide it's simply not worth the effort. But think about this: Without testing, how can you be sure your emails are performing as well as they could be?
 
Quite simply, you can't!
 
In our new ebook, All About A/B Testing, we'll give you the tools to become an A/B testing expert, including all the ins and outs of a well-executed A/B test. 
  • How to set up and run your A/B test
  • Analyzing your results
  • A/B testing best practices
  • Understanding statistical significance
  • Measuring the business impact of your test

We'll even give you 50 testing ideas to get your creative juices flowing!

Even the simplest of A/B tests can provide eye-opening results, and small changes can have a huge impact on the effectiveness of your email campaigns. But first you have to start testing! Download All About A/B Testing and get on the road to more successful emails.

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