New e-book: The Ultimate Email Deliverability Glossary


The Ultimate Email Deliverability GlossaryHaving a hard time wrapping your head around email deliverability and email reputation? It can be daunting, regardless if you’re new to email marketing or not. The language of deliverability is filled with technical terms and acronyms, and new ones pop up all the time. 

While you’re learning about email deliverability and reputation, it’s essential to have a resource that is simple and clear, so that everyone, and not just the technical deliverability folks, finds it useful.

Even if you wrote the book on deliverability, our new e-book will be of interest. For a lot of the terms, we provided some interesting stats that you can use at your next cocktail party or for your next presentation, like how many messages our recycled spam traps receive, the percentage of email sent that is considered spam, and how much email Postini really quarantines as spam (it’s a lot!).

I hope you share this blog post and e-book with others in your organization that are new or old to deliverability, and print it out so next time you’re having a discussion on deliverability, you can translate what you’re hearing, or just amaze the other person with some cool facts.

Check out The Ultimate Email Deliverability Glossary and let us know what you think!

minute read

Popular stories



BriteVerify email verification ensures that an email address actually exists in real-time


The #1 global data quality tool used by thousands of Salesforce admins


Insights and deliverability guidance from the only all-in-one email marketing solution

GridBuddy Cloud

Transform how you interact with your data through the versatility of grids.

Return Path

World-class deliverability applications to optimize email marketing programs

Trust Assessments

A revolutionary new solution for assessing Salesforce data quality


Validity for Email

Increase inbox placement and maximize subscriber reach with clean and actionable data

Validity for Data Management

Simplify data management with solutions that improve data quality and increase CRM adoption

Validity for Sales Productivity

Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real-time