Never Stop Improving: 5 Ways to Optimize Email Marketing

What does it mean to "optimize" something? In one sense, optimization is the third phase in the natural evolution of any business idea. If you envision a linear progression, successful companies tend first to revolutionize an industry or product by disrupting the same old, same old. Apple is the quintessential example of a company that revolutionized technology. Moving along the continuum, companies next innovate on their own ideas (think iPad to iPad Mini to iPad Air). Eventually, companies seek to optimize products and processes to generate the most possible value out of their creations.

Having existed quite literally since the dawn of the Internet, conventional email marketing is in this latter-most stage—optimization. The smartest companies today are optimizing the performance of both individual campaigns and programs to boost performance and reduce costs. Here are five key areas where progressive marketers are leading the way by applying email optimization to deliver stronger results.

The rest of this article can be viewed on Target Marketing.

minute read

Popular stories



BriteVerify email verification ensures that an email address actually exists in real-time


The #1 global data quality tool used by thousands of Salesforce admins


Insights and deliverability guidance from the only all-in-one email marketing solution

GridBuddy Cloud

Transform how you interact with your data through the versatility of grids.

Return Path

World-class deliverability applications to optimize email marketing programs

Trust Assessments

A revolutionary new solution for assessing Salesforce data quality


Validity for Email

Increase inbox placement and maximize subscriber reach with clean and actionable data

Validity for Data Management

Simplify data management with solutions that improve data quality and increase CRM adoption

Validity for Sales Productivity

Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real-time