MyVoucherCodes Strengthens Email Program; Sees Major Uplift in Engagement, Deliverability, Read Rate

I’m delighted to share our latest customer success story for MyVoucherCodes.

MarkcoMedia operates MyVoucherCodes (MVC), one of the UK’s best known daily deals email programs, with over 6 million members receiving offers from more than 72,000 retailers every day.

However, it was felt that the program had the potential to perform even better. MarkcoMedia recognised that it had no real benchmark for how MVC was performing against its major competitors, and that there was a definite possibility that in some cases their performance could be substantially better than its own.

Return Path’s Professional Services consultants used Inbox Insight to carry out a Competitive Benchmark Analysis (CBA) engagement. Three months of proprietary engagement data were used to compare the performance of MVC’s email program against that of its main competitors. A broad set of practical customised recommendations was then put forward as a roadmap to achieve the program improvements that MVC was seeking, resulting in a number of program enhancements being implemented.

As a result, Average Read Rates have improved by more than 50%, and Deleted Unread Rates have reduced by almost one third. There has also been a positive impact in MVC’s broader competitive environment, with a clearly identifiable uplift in the eye-share/mind-share that its emails are enjoying.

Read our full case study here: http://www.returnpath.com/case-study/myvouchercodes

minute read

Popular stories

Products

BriteVerify

BriteVerify email verification ensures that an email address actually exists in real-time

DemandTools

The #1 global data quality tool used by thousands of Salesforce admins

Everest

Insights and deliverability guidance from the only all-in-one email marketing solution

GridBuddy Cloud

Transform how you interact with your data through the versatility of grids.

Return Path

World-class deliverability applications to optimize email marketing programs

Trust Assessments

A revolutionary new solution for assessing Salesforce data quality

Solutions

Validity for Email

Increase inbox placement and maximize subscriber reach with clean and actionable data

Validity for Data Management

Simplify data management with solutions that improve data quality and increase CRM adoption

Validity for Sales Productivity

Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real-time