Over the years, many wonderful apps have been created that are native to, compatible with, or ready to integrate with Salesforce. Here, we highlight 10 of the must-have Salesforce apps for businesses you should consider right now.
Salesforce has become the foundation on which more than 150,000 businesses base their marketing and customer relationship programs and functions. One of the reasons Salesforce is so popular is the way Salesforce.com made it easy for apps to work alongside its software, thereby boosting the range and depth of service available to CRM professionals.
Salesforce Business Apps Extend Value
For this article, we’ve picked out 10 must-have apps that enhance the power of Salesforce and extend the value of your CRM investment. These Salesforce apps for businesses can help you improve the revenue generation and cost-effectiveness of your organization, as well as the efficiency of teams like sales and marketing.
Yes, we’re a little biased, but this data quality power toolset is a Salesforce admin’s best friend. With DemandTools, you can cleanse, standardize, and compare records, verify email addresses, and more. DemandTools includes multiple software modules that fall into three categories essential for achieving and maintaining clean Salesforce data:
- Maintenance tools – Solutions for data loading, data manipulation, and data backup
- Cleansing tools – Solutions for identifying and merging duplicates, and allowing for flexible lead conversion
- Discovery tools – Solutions for comparing external data to existing data before import and verifying email addresses on demand
DemandTools is part of the solution suite, Validity for Data Management, and is one of Validity’s must-have Salesforce apps for businesses.
A clever app, 100% native to Salesforce, SUMO Scheduler does the heavy lifting for you when it comes to scheduling customer appointments. It allows your customers to schedule themselves into your calendars. No-show rates are significantly reduced thanks to SUMO’s email, text message, and automated phone reminders, which can be personalized with your company’s branding/logos.
SUMO Scheduler is based on the latest platforms available, including social feeds, drag-and-drop appointments, and the ability to customize per user or team, if needed.
Localytics helps brands improve how they engage with their mobile customers by adding enhanced mobile app marketing capabilities to Salesforce Marketing Cloud. It is designed to break down the silos between analytics and marketing, and help businesses leverage predictive segmentation, advanced push capabilities, geofencing, and campaign reporting to send more targeted, successful marketing campaigns.
As the name suggests, DupeBlocker – which is also part of Validity for Data Management – ensures that duplicates don’t creep into your data. This all-too-common problem can result in loss of sales productivity, inaccurate reporting, and missed sales opportunities.
The only real-time integrated duplication blocker used by Salesforce administrators, DupeBlocker works in three primary ways:
- Customizable scenarios – Choose from pre-built scenarios or create custom scenarios for standard and custom objects or cross-object comparison
- Advanced filters – Specify which records and users are affected by each scenario for complete duplicate control
- Duplicate management actions – Block, report, auto-merge, or auto-convert duplicates based on scenario criteria and end user experience
What do you do when there’s no Wi-Fi, but you need to stay connected to your data? Resco provides the solution, allowing you to access your Salesforce data when you’re out and about, regardless of internet connections or connectivity. You can view, create, delete, and modify your data at any time, no matter where you are. For today’s always on-the-go world, this makes Resco one of the more useful Salesforce apps for businesses.
Keeping your CRM clean as you continue to add contacts and leads from tradeshow lists, marketing campaigns, or other lead generation activities is challenging, to say the least. PeopleImport, part of Validity for Data Management, gives you peace of mind when introducing and processing lists of contact and lead data (even large lists), acting as a filter to prevent new duplicates from being created.
It allows you to perform multiple custom comparisons between incoming data and existing data and create campaign links and tasks globally for all records in the input file. In short, this app ensures your Salesforce data keeps only the cleanest customer and prospect lists – enabling you to get on target, stay on target, and sell more.
GridBuddy simplifies complex CRM processes, providing all the data you need in a single, editable grid. This boosts sales productivity tremendously. It supports efficient pipeline management and forecasting, provides a true 360 customer view, and allows inline editing in Salesforce without configuration.
Data security is a major concern for any organization. Although your content is securely hosted in the cloud, targeted attacks or simple human error can still allow an attacker to access your data.
F-Secure Cloud Protection for Salesforce complements and strengthens Salesforce’s native security capabilities, suppressing the risk posed by files and URLs uploaded by users. Advanced analytics and full audit trails ensure an efficient response to threats. Best of all, it takes just three minutes to get set up.
Over 15% of the emails used in marketing lists are invalid, and messages to fake email addresses can get you flagged as SPAM. In short, dirty lists don’t deliver. You need email verification.
Find out if email addresses you collect are genuine in real-time with BriteVerify APIs. BriteVerify APIs can be added in minutes to technology you use to collect customer data – from web forms on landing pages, to mobile device forms and Point-of-Sale systems (POS) – instantly validating your data.
You can also use BriteVerify to verify the emails in your existing database, lists you acquire when you merge with another company, lists you’re about to import from a trade show, etc. This smart solution removes the noise from your email marketing lists and allows you to focus on connecting with your real audience and genuine customers.
When your sales team needs to move quickly with contracts, they don’t need the extra delay of scanning in forms to send them along as clunky attachments to customers or partners. With DocuSign for Salesforce, business deals can be closed quickly with a simple, secure way to send, sign, track, and store important documents in the cloud.
Full integration with Salesforce allows you to click “Send with DocuSign” from any object, auto-route to the right people, use built-in reminders and expiration times. Plus, generating and sending contracts synced with Salesforce data eliminates the tedious re-keying of data and ensures you’re using the most up-to-date information from your database.
DocuSign for Salesforce makes it easy to:
- Include multiple signers
- Confirm a signer has the authority to sign
- Delegate signing responsibility to others
- Establish a specified signer routing order
- Know exactly where contracts are in the signing process
- Establish an audit trail
More Salesforce Apps for Businesses
We hope you’ll check out these 10 must-have apps that extend the power of Salesforce. To find more options, explore the wealth of applications listed on the Salesforce AppExchange. No matter what your business challenge or need, you’re sure to find solutions that can help!