Moving to a New ESP Doesn’t Have to Be So Hard (Just Ask Tommy Bahama)

Building an ESP relationship that meets evolving business needs can be a challenge. Some email marketers wait too long to switch, sometimes long after their priorities have shifted. They don’t need to.

Tommy Bahama, the island-inspired lifestyle brand, found itself in exactly that position. Its marketing team had developed a high-performing email program and invested in building a great email reputation, but they saw an opportunity for a better fit with a new ESP. Maintaining its reputation and the benefits it carried was the brand’s concern about switching.

Methodical planning and attention to detail led Tommy Bahama through a seamless transition that was almost stress-free for its team and invisible to its customers. Find out how they did it in our latest client success story.

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