Why should I monitor feedback loops?

Feedback loops are the mechanism ISPs like Hotmail and Yahoo! employ to report spam complaints to senders. When a recipient marks your message as spam, these feedback loops send you reports so you can track and suppress the complaints. Historically,feedback loops have been largely underutilized despite being highly impactful on your reputation.

Our feedback loop tool enables you to:

  1. understand the campaigns generating the highest complaint rates.
  2. identify the recipients hitting “report as spam” most often.
  3. predict which of your IP addresses are likely to be affected and at which ISPs.
  4. export a suppression list to purge complainers from your mailing list

Proactively monitoring feedback loops and addressing complaints is a big step you can take to keep your reputation intact.