We believe this partially because existing solutions are not easy to use or understand. It is our focus at 250ok to drive more DMARC adoption by making it easier to understand and making the data more actionable.
Additionally, the focus has been largely centered around DMARC being a security solution – this is in reaction to the many recent high profile data breaches. While this isn’t incorrect, we believe DMARC has a lot of untapped potential value to the marketer as well. It’s an important piece of one’s email program.