With the 250ok Audience Explorer you can search, filter, and dive into recipient-level activity to understand what makes your recipients tick, and most importantly, how to re-engage those who may have dropped off. With 250ok’s advanced filtering technology, you can segment and export important groups of recipients matching any combination of criteria.
- The Audience Explorer presents you with options for filtering by FILTER TYPE, SEARCH CRITERIA, PLATFORM, and more options.
- Once your audience is loaded, you can sort your recipients by any of the columns by clicking the arrows in the column headers.
- Click the columns dropdown and use the checkboxes to customize your view. 250ok will then save your display preference for when you visit the explorer in the future.
- Once you have your filters defined, you can save them as a segment.
- To export the segment, click the EXPORT button to download the segment.
- For a deeper view of the activity history of your audience, simply click one of the email addresses on the left.
- In activity history, you can see information about a recipient including location, time zone, all of their detected devices and clients, and a full history of activity. The activity history allows us to analyze things like read time, engagement, and device usage.
- In the activity feed, we can load all of the event history leading back to the original subscription date.
- When we detect a series of activity for a campaign, we roll it up into what we call an “interaction”. You can expand the events in an interaction to see timing and engagement.
- If a recipient suddenly drops off and is inactive for some time, you can see the events leading up to their inactivity and figure out how re-engage them through a win-back campaign.
- Feel free to contact our support team if you have any questions.
