What do I do when I see Grey or Pristine account types?

Pristine: If you’re hitting pristine traps this typically indicates you have a bad data partner; they are not providing legitimate addresses. You will want to work with that provider to fix it or find another.

Grey: it is possible to have inactive addresses on your list for so long and to ignore bounces such that email addresses that were once good are now operated as “grey” spam trap (rather than pristine). You will want to work to identify those addresses and clean out your list.

Products

BriteVerify

BriteVerify email verification ensures that an email address actually exists in real-time

DemandTools

The #1 global data quality tool used by thousands of Salesforce admins

Everest

Insights and deliverability guidance from the only all-in-one email marketing solution

GridBuddy Cloud

Transform how you interact with your data through the versatility of grids.

Return Path

World-class deliverability applications to optimize email marketing programs

Trust Assessments

A revolutionary new solution for assessing Salesforce data quality

Solutions

Validity for Email

Increase inbox placement and maximize subscriber reach with clean and actionable data

Validity for Data Management

Simplify data management with solutions that improve data quality and increase CRM adoption

Validity for Sales Productivity

Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real-time