How to launch a campaign with View Time Optimization (VTO)

Prerequisites

You must have DKIM implemented to use VTO. Learn how to set up DKIM and what a DKIM signature header looks like.

 

Setting up a campaign

The VTO platform does not take the place of your ESP or other sending platform. You still set up and deploy campaigns as you normally would; VTO gives Verizon Media the information necessary to identify your campaign. Make sure you complete VTO campaign setup before deploying your campaign from your ESP or other sending
platform.

In VTO, select the New VTO Campaign button at the top right of your screen.

 

Step 1: Campaign Setup

Once you begin campaign setup, VTO creates a draft of your campaign. If you exit before finishing campaign creation, you can return to your draft at any time to complete the process.

Most terms here are familiar, but please note one slight difference. The parameters for campaign start date and start time, as well as campaign end date and end time, tell Verizon Media when to look for your campaign and serve it to your subscribers.

Campaign start date and start time will typically be the same as when you actually deploy your campaign, but end date and end time depend on the purpose of your campaign. For example, if your email is promoting a 72-hour sale, you can end that campaign in VTO at the end of the sale. You’ll decide what happens with any remaining email in Step 2.

  1. Enter the subject line for your campaign.
  2. Enter the from address for your campaign in the format [email protected].
  3. Select your campaign start date. Then select the clock icon to set your start time.
    Note: Set up your VTO campaign to begin at least three hours after you finish these steps.
  4. Select your campaign end date. Then select the clock icon to set your end time.
  5. Select your time zone.
  6. Select Next at the bottom of the page.

Step 2: Preferences

  1. Select a credit cap. You can designate your campaign as uncapped, set your own cap manually, or use a suggested cap based on previous sends.
  2. Select a method to identify your campaign. Learn more about campaign identifiers.
    • Use the email’s subject line: Use static subject lines only. For subject lines with personalization, emoji, or similar elements, use a different identifier.Note: If you use the same subject line for more than one email in a single time frame, VTO will only let you create a campaign for the first email. To send multiple VTO campaigns with the same subject line in the same time frame, use X-header as your identifier.
    • Generate a body tag for me: Add this tag anywhere in the body of your email. VTO will use the tag to automatically locate your campaign.
    • Generate an X-header for me: VTO will generate a key-value pair for your campaign. to add the X-header to the message headers of your email in the format key: value.
    • I’ll add a custom X-header: Your ESP may already have an X-header you can use. If so, just tell VTO the key-value pair you will use for your campaign.
  1. Select your ESP. You’ll also select the DKIM signature selector and signing domain for your campaign. This information helps Verizon Media identify your campaign.If your ESP isn’t listed, you can enter your DKIM information manually. You may need to select this option if you’re using a new sending domain
  2. Decide what happens with undelivered email after your campaign ends. You can choose to deliver to the inbox normally, called “draining,” or discard all undelivered email (for example, if the sale has ended).Note: Draining uses VTO credits, since the email is still getting delivered. If you discard all undelivered email, the discarded emails will not count against your credits.

Step 3: Finish

Review your campaign details. If VTO has generated an X-header or body tag for you, copy it now. Make sure to insert the X-header into your message headers, or the body tag into your email, before deployment so VTO can identify your campaign.

If any campaign details are incorrect, select Back to correct them. Otherwise, select Finish. This action moves your VTO campaign from Draft to Running.

Once your campaign is set up in VTO, go ahead with your usual deployment process. Every time one of your emails is served to a subscriber, one credit will be charged against your account.

Your subscriber will see the email as you sent it, with no indication that it is part of a VTO campaign. Once the VTO campaign is finished, remaining emails will either be drained into subscriber inboxes using normal delivery or discarded, depending on which option you chose.

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