How does View Time Optimization (VTO) differ from Send Time Optimization (STO)?

STO

  • Offered from some ESPs and sending platforms, but not all.
  • Sending an email at a specific time is based on past subscriber interactions and may not be delivered at the time a subscriber opens their mailbox.
  • Requires subscriber-level data tracking.
  • Many senders use the same strategy, increasing the chance that your email is delivered at the same time as other senders, negating any benefits.

VTO

  • Can be used by any ESP or sending platform.
  • Email is delivered when the subscriber opens their mailbox. There is no guessing when to send an email based on past subscriber behavior.
  • No personal subscriber data is tracked or shared.
  • Subscribers often open their mailbox several times per day, giving Verizon Media multiple opportunities to place senders’ email in one of the top slots in their message list.

 

Products

BriteVerify

BriteVerify email verification ensures that an email address actually exists in real-time

DemandTools

The #1 global data quality tool used by thousands of Salesforce admins

Everest

Insights and deliverability guidance from the only all-in-one email marketing solution

GridBuddy Cloud

Transform how you interact with your data through the versatility of grids.

Return Path

World-class deliverability applications to optimize email marketing programs

Trust Assessments

A revolutionary new solution for assessing Salesforce data quality

Solutions

Validity for Email

Increase inbox placement and maximize subscriber reach with clean and actionable data

Validity for Data Management

Simplify data management with solutions that improve data quality and increase CRM adoption

Validity for Sales Productivity

Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real-time