How Do I Create and Use Custom Parameters?

250ok Analytics: Custom Parameters from 250ok on Vimeo.

If you want to track more than just an email address and campaign ID, our tracking pixel can now store up to 250 characters of custom parameters. This helps you track the data points to better identify and segment your recipients, for example, by age or gender.

  1. In the custom parameter settings, you can see the full list of any custom parameters associated with your account. Some you may have added manually, and others we detected by recording events from your tracking code.
    1. Every custom parameter added or detected will be automatically converted into filterable, searchable criteria across our analytics and audience explorer.
  2. You can define your own set of parameters using the personalization tokens or merge tags provided by your email service provider. This works in two ways:
    1. You can modify the parameters we’ve automatically detected by clicking the SETTINGS link on the left.
      1. You can add an optional description, as well as a matching personalization token or merge tag.
      2. By plugging in your ESP’s token, you can add this parameter to your tracking code in the future by toggling the “tracking code” switch.
    2. You can add a parameter manually by clicking the “add” button at the top right.
      1. Follow the instructions above but enter a parameter name for us to look for in addition to the token.
      2. Click the SAVE PARAMETER button.
  3. The toggle switches enable you to hide or show parameters as filtering options in the UI.
  4. If you’ve added a personalization token, you can have it added to your tracking code by default for when you create new campaigns.
  5. Users can pass multiple values for a single custom parameter through our analytics tracking pixel. Multiple values are delimited by the | character. Example: …&param=value1|value2|value3

As always, feel free to contact our support team if you have any questions.

Products

BriteVerify

BriteVerify email verification ensures that an email address actually exists in real-time

DemandTools

The #1 global data quality tool used by thousands of Salesforce admins

Everest

Insights and deliverability guidance from the only all-in-one email marketing solution

GridBuddy Cloud

Transform how you interact with your data through the versatility of grids.

Return Path

World-class deliverability applications to optimize email marketing programs

Trust Assessments

A revolutionary new solution for assessing Salesforce data quality

Solutions

Validity for Email

Increase inbox placement and maximize subscriber reach with clean and actionable data

Validity for Data Management

Simplify data management with solutions that improve data quality and increase CRM adoption

Validity for Sales Productivity

Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real-time