Can I perform an A/B split test with View Time Optimization (VTO)?

A/B split tests are possible as part of a VTO campaign to help provide better insight and data back to senders and brands on VTO campaign performance.

When an A/B test is enabled, Verizon Media automatically selects a subset of subscribers as part of a VTO campaign and delivers email to them without VTO optimization. The other messages are delivered to subscribers optimized with VTO.

Verizon Media provides open and engagement data for both segments so senders can see the benefits of using VTO.