It’s 2011: Do You Know Where Your Email Is Being Read?

Today we released our newest study: “Email on the Move: The Future of Mobile Messaging.” The study examines when and how email is most often read. The results were exciting and have tremendous implications for email marketers.

Did you know?

  • There has been an 81% growth in mobile email viewership in the last 6 months
  • People are more likely to view your email on a mobile device over the weekend
  • iPad email viewership has increased 15% in just a few months

How and when people read email is changing quickly, and marketers need to embrace the change in these habits. By studying how and when people read email on their mobile devices, and when they don’t, marketers can better determine the kinds of messages to be sent to this growing audience and better predict open times and level of engagement. The art of designing for the small screen may prove to be evolving to the art of designing for the reader on the go. While still critical to the email design process, rendering quality itself is still secondary to sending the right message at the right time.

We compiled six months’ worth of data from than 90 different clients across 130 million data points using our Campaign Insight tool. This tool tracks which platforms and email clients subscribers use to read email.

Want to learn more? You can download the full report here.

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