Infographic: The Anatomy of a Phishing Email

Email fraud is on the rise—up more than 162% from 2010 to 2014. Yet 97% of the people around the globe can’t correctly identify a sophisticated phishing message.

This is bad news for marketers who rely on email to build trust, nurture leads, and drive revenue. After being phished, customers are 42% less likely to interact with a brand.

The good news is that companies can do a lot to prevent bad email from hitting the inbox, including implementing DMARC. But the reality is, bad email will get through. So the question becomes: how can brands mitigate the negative impact of email fraud?

Empowering your customers to identify phishing messages is a great mitigation tactic. This infographic will help you do it.

Marketers Unite!

Want to learn more about the email fraud landscape and how you can protect your customers? Get our latest Marketer’s Guide to Email Fraud.

minute read

Popular stories



BriteVerify email verification ensures that an email address actually exists in real-time


The #1 global data quality tool used by thousands of Salesforce admins


Insights and deliverability guidance from the only all-in-one email marketing solution

GridBuddy Cloud

Transform how you interact with your data through the versatility of grids.

Return Path

World-class deliverability applications to optimize email marketing programs

Trust Assessments

A revolutionary new solution for assessing Salesforce data quality


Validity for Email

Increase inbox placement and maximize subscriber reach with clean and actionable data

Validity for Data Management

Simplify data management with solutions that improve data quality and increase CRM adoption

Validity for Sales Productivity

Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real-time