How Access to Performance Data Helped Terminix Increase Deliverability

“Return Path is more than a tool for deliverability metrics. Return Path is an integral partner who helps the email channel stay on a path of growth.”

Just ask Janet McQuarrie from the Digital Marketing team at Terminix—reaching the inbox isn’t as easy as pressing send. There are many things that can prevent your email from being delivered to subscribers inboxes. And without access to performance data, resolving deliverability issues is almost impossible.  

Terminix, one of the largest pest control companies on a global scale, was looking to optimize their onboarding and nurture campaigns for new subscribers. When they noticed a lack of engagement with their email programs, they reached to Return Path by Validity to find a solution.  

With insight into their email programs performance, Terminix was able to discover their emails were not reaching the inbox. After identifying and accurately addressing their deliverability issues, Terminix was able to increase its inbox placement rate by 30 percent at Gmail. To learn the full story on how Terminix optimized its email program, check out the case study here. 

Interested in gaining insight into your program and discovering how to reach the inbox? Come talk to us.  

minute read

Popular stories



BriteVerify email verification ensures that an email address actually exists in real-time


The #1 global data quality tool used by thousands of Salesforce admins


Insights and deliverability guidance from the only all-in-one email marketing solution

GridBuddy Cloud

Transform how you interact with your data through the versatility of grids.

Return Path

World-class deliverability applications to optimize email marketing programs

Trust Assessments

A revolutionary new solution for assessing Salesforce data quality


Validity for Email

Increase inbox placement and maximize subscriber reach with clean and actionable data

Validity for Data Management

Simplify data management with solutions that improve data quality and increase CRM adoption

Validity for Sales Productivity

Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real-time