Get Creative with Your Creative Again

You know the drill: You write great marketing copy for your email but avoid those pesky spam words like “FREE” or “click here” at all costs. What if you could stop worrying about getting blocked at the most important ISPs and focus all your attention on fun, creative copy that achieves your marketing goals? For reputable senders in the Sender Score Certified Program, you can start getting creative again.

Last week Yahoo! began using Return Path’s Sender Score Certified whitelist. Yahoo!’s decision to begin using Sender Score Certified expands coverage for the largest email whitelist program available. Sender Score Certified covers more than 1.4 billion email inboxes worldwide, and enables ISPs to identify email from legitimate, qualified email senders and avoid accidentally blocking or delaying that email. In fact, Sender Score Certified now delivers more than 16 billion messages every month for some of the world’s top marketers including Williams-Sonoma, Expedia and iVillage.

If you are a sender, now more than ever being a member of Sender Score Certified truly increases the value and return of your creative.

If you are a receiver, only Return Path’s whitelist helps you confidently and aggressively target spam with less risk of accidentally filtering the messages your customers actually want. The world’s best ISPs — including Microsoft, Yahoo! and many more — have found a partner with Return Path. Find out how you can join them now.

minute read

Popular stories

Products

BriteVerify

BriteVerify email verification ensures that an email address actually exists in real-time

DemandTools

The #1 global data quality tool used by thousands of Salesforce admins

Everest

Insights and deliverability guidance from the only all-in-one email marketing solution

GridBuddy Cloud

Transform how you interact with your data through the versatility of grids.

Return Path

World-class deliverability applications to optimize email marketing programs

Trust Assessments

A revolutionary new solution for assessing Salesforce data quality

Solutions

Validity for Email

Increase inbox placement and maximize subscriber reach with clean and actionable data

Validity for Data Management

Simplify data management with solutions that improve data quality and increase CRM adoption

Validity for Sales Productivity

Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real-time