Email Primer for the Class of 2016

If you are graduating from college with a degree in business, marketing or communications, this article is for you. English lit majors who aren’t continuing on to grad school and who hope to someday pay back their student loans, it wouldn’t be a bad idea for you to read this as well. I’d like to discuss one of the most important, if underrated, marketing tactics of today: email.

Before going any further, we should discuss the 800-pound gorilla in the room. Putting MySpace aside (sorry, Tom), social media has taken off like a rocket since 2004. Facebook fundamentally changed how people around the globe communicate with one another. Companies quickly learned that they could reach their customers through the platform and have been pumping ad dollars into the social giant ever since. In 2015, the company grossed about $18 billion, almost entirely from selling ads. Of course, Facebook is far from the only social media company on the block. Instagram, Twitter, Snapchat, Pinterest and many others vie for our attention. And yet, email remains one of the most critical platforms for companies that wish to engage with consumers.

The rest of this post can be viewed on Target Marketing

minute read

Popular stories



BriteVerify email verification ensures that an email address actually exists in real-time


The #1 global data quality tool used by thousands of Salesforce admins


Insights and deliverability guidance from the only all-in-one email marketing solution

GridBuddy Cloud

Transform how you interact with your data through the versatility of grids.

Return Path

World-class deliverability applications to optimize email marketing programs

Trust Assessments

A revolutionary new solution for assessing Salesforce data quality


Validity for Email

Increase inbox placement and maximize subscriber reach with clean and actionable data

Validity for Data Management

Simplify data management with solutions that improve data quality and increase CRM adoption

Validity for Sales Productivity

Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real-time