Email Myth Buster: All I Need is ID to Get IN.

MYTH #5: Authenticating with SPF and DKIM will give me achieve high deliverability rates.

WHY THIS IS FANTASY: Authentication has no explicit deliverability benefits. Email authentication rather ensures a valid identity to help prevent your domain from being phished and spoofed. Email receivers do not and will not place your emails in the inbox just because you are authenticating. They can however assign an underlying reputation to your authentication records, much like how you have a driving record associated with your driver’s license.

THE PLAIN TRUTH: There are some implicit benefits of authenticating though. Some webmail providers, like Hotmail and Yahoo, will add a trusted sender icon next to authenticated emails which can bolster subscriber trust in your emails, which should cause them to open the email over just deleting without opening. We also did some analysis on complaint rates for authenticated vs. non-authenticated domains and found a 2% increase in complaint rates for failed and non-authenticated domains. Obviously, subscriber perception and trust is very important when it comes to authenticating. In addition to that, Yahoo requires you sign your emails with DKIM in order to receive feedback loop complaints. And as you know, receiving and processing complaints is a best practice in aiding to lower your complaint rates.

What do you think? Did we debunk this myth?

minute read

Popular stories

Products

BriteVerify

BriteVerify email verification ensures that an email address actually exists in real-time

DemandTools

The #1 global data quality tool used by thousands of Salesforce admins

Everest

Insights and deliverability guidance from the only all-in-one email marketing solution

GridBuddy Cloud

Transform how you interact with your data through the versatility of grids.

Return Path

World-class deliverability applications to optimize email marketing programs

Trust Assessments

A revolutionary new solution for assessing Salesforce data quality

Solutions

Validity for Email

Increase inbox placement and maximize subscriber reach with clean and actionable data

Validity for Data Management

Simplify data management with solutions that improve data quality and increase CRM adoption

Validity for Sales Productivity

Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real-time