Email Frequency Matters For Path To The White House

In part one, I highlighted the impact that list size and deliverability have on subscriber engagement. In part two, I’ll discuss the remaining components of an effective email program: frequency and cadence.

Frequency is a delicate balance that marketers need to pay close attention to. Sending to many—or too few emails—can have negative consequences for your email program.

The rest of this post can be viewed on Marketing Land

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