Do You Know Your Email Marketing Basics?

While email is one of the most effective marketing channels, it’s also a complex one. Simply hitting “send” won’t see your messages landing in the inbox. 

There are a lot of things that could go wrong, and many problems that can go unnoticed, causing your messages to land in the spam folder. To protect your program and your ROI, you need to first understand the basics of email marketing. By knowing the fundamentals of email marketing, you will have a solid foundation with which you can build a high performing email program. 

To help you navigate the email channel, we created our latest guide—The Fundamentals of Email Marketing. In it, we discuss how email marketing works, including:  

  • What are spam filters and how do you pass them? 
  • How do you measure email success? 
  • How can you optimize your program to avoid the spam filter?  
  • And more!  

Download your guide here!  

minute read

Popular stories



BriteVerify email verification ensures that an email address actually exists in real-time


The #1 global data quality tool used by thousands of Salesforce admins


Insights and deliverability guidance from the only all-in-one email marketing solution

GridBuddy Cloud

Transform how you interact with your data through the versatility of grids.

Return Path

World-class deliverability applications to optimize email marketing programs

Trust Assessments

A revolutionary new solution for assessing Salesforce data quality


Validity for Email

Increase inbox placement and maximize subscriber reach with clean and actionable data

Validity for Data Management

Simplify data management with solutions that improve data quality and increase CRM adoption

Validity for Sales Productivity

Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real-time