Discover How Long Subscribers View Your Email With Our New Engagement Pixels

As email marketers all over the world know, the busiest and most important time of the year is almost upon us. Plans are being made, lists are being checked, and creatives are being designed. Return Path is one step ahead and making this time of year a bit easier for you. As an early holiday gift, Email Client Monitor (one of my personal favorite products and in my opinion one of the most useful) has gotten a face-lift. Actually, I take that back. Not JUST a face-lift.  This baby is getting a new hair-do, a fresh mani/pedi, and a brand new outfit perfect for the holiday season.  If you’re unfamiliar with Email Client Monitor or need some reminders or tips on how to use it, feel free to check out an earlier post on it here.

So what’s new?! With our new Email Client Monitor pixel you can better track engagement. I don’t just mean who opened your email or marked as read. You can now see how long your subscribers are reading your email! Our new pixel will group your subscribers into three categories:  Read (8 seconds or more), Skimmed (2-7 seconds), and Abandoned (less than 2 seconds). This is all great but what, exactly, does this mean?

Let’s say you just designed a new holiday campaign and you’re hoping to get a lot of traction with your new design. You can always check opens and clicks, but with the new ECM pixel you can take those metrics one step further. Add the pixel to your creative and see the engagement level of your subscribers with your email. Do you have a high skimmed rate and low read rate? Maybe the subject line was good, but the creative wasn’t enticing or there was no clear call to action. This would make people open and skim for 5 seconds but move on to the next email. Now that you have this baseline, you can start working on improving these numbers.  

sams

This is helpful not just for testing new creatives, but also getting to know your subscriber database. You can use this pixel with different segments or lists to help you understand your subscribers and their habits. It will allow you to better segment your list, give you an idea of how effective your campaigns are, and assist you in making decisions on overall flow and layout in order to draw more readers in.  In the world of email marketing, you really cannot have too much information.

So before you start getting caught up in the holiday madness figure try out the new ECM pixel to learn more about your engagement levels — then start working on improving it!

minute read

Popular stories

Products

BriteVerify

BriteVerify email verification ensures that an email address actually exists in real-time

DemandTools

The #1 global data quality tool used by thousands of Salesforce admins

Everest

Insights and deliverability guidance from the only all-in-one email marketing solution

GridBuddy Cloud

Transform how you interact with your data through the versatility of grids.

Return Path

World-class deliverability applications to optimize email marketing programs

Trust Assessments

A revolutionary new solution for assessing Salesforce data quality

Solutions

Validity for Email

Increase inbox placement and maximize subscriber reach with clean and actionable data

Validity for Data Management

Simplify data management with solutions that improve data quality and increase CRM adoption

Validity for Sales Productivity

Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real-time