Cool Email Idea: Prominent Email Sign-Up

What: Prominent email sign-up

Who: BabyCenter

Why we love it: The BabyCenter homepage is designed to convert new visitors to email subscribers. Besides being amazingly prominent, the process is super-easy: it only requires email address and your child’s birth date or due date. They include links to sample newsletters, too, so that cautious consumers can see exactly what they will be getting. Finally, a prominent link to the privacy policy, reassures the spam wary.

What would make it better: While BabyCenter is upfront about third party offers (“BabyCenter may also send you valuable coupons, sales notices, and free offers from our partners.”) we think these messages could lead to complaints from subscribers who were only expecting newsletters. BabyCenter does offer opt-out of third-party messages after hitting “submit” but this might be missed by many, and isn’t as clear as it could be. While their third party list is likely larger as a result, they may also be seeing more complaints.

Bonus points: The newsletters fulfill the promise laid out at sign up. They are filled with good information that is timed to your baby’s developmental stage.

Check it out: www.babycenter.com

Think your email qualifies as a cool thing? Send it to us!

minute read

Popular stories

Products

BriteVerify

BriteVerify email verification ensures that an email address actually exists in real-time

DemandTools

The #1 global data quality tool used by thousands of Salesforce admins

Everest

Insights and deliverability guidance from the only all-in-one email marketing solution

GridBuddy Cloud

Transform how you interact with your data through the versatility of grids.

Return Path

World-class deliverability applications to optimize email marketing programs

Trust Assessments

A revolutionary new solution for assessing Salesforce data quality

Solutions

Validity for Email

Increase inbox placement and maximize subscriber reach with clean and actionable data

Validity for Data Management

Simplify data management with solutions that improve data quality and increase CRM adoption

Validity for Sales Productivity

Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real-time