Cool Email Idea: A Truly Welcoming Welcome Message

What: A truly welcoming Welcome message

Who: Sherman’s Travel

Why we love it: Welcome messages are routinely underutilized and even ignored by many email marketers and publishers. Sherman’s Travel has one that employs nearly every best practice for this type of message. First, they include whitelisting instructions to take advantage of the new relationship to ensure deliverability. Second, it prompts you to start taking advantage of the offers immediately and also highlights the depth and breadth of content available on the site. For such a succinct message, it really packs in a lot of important and useful information. Finally, it’s written in a fun, friendly style that truly makes the reader feel, well, welcomed!

What would make it better: It would be great if this message had a similar layout to the messages that follow, to build recognition in anticipation of the first issue.

Bonus points: This message concludes with a line inviting unintended recipients to opt-out. It pains many marketers to highlight the unsubscribe in this way, but it’s always better to correct subscription mistakes before they turn into spam complaints.

Check it out : Check out the welcome message here and you can sign up for travel deals yourself at www.shermanstravel.com

Think your email qualifies as a cool thing? Send it to us!

minute read

Popular stories

Products

BriteVerify

BriteVerify email verification ensures that an email address actually exists in real-time

DemandTools

The #1 global data quality tool used by thousands of Salesforce admins

Everest

Insights and deliverability guidance from the only all-in-one email marketing solution

GridBuddy Cloud

Transform how you interact with your data through the versatility of grids.

Return Path

World-class deliverability applications to optimize email marketing programs

Trust Assessments

A revolutionary new solution for assessing Salesforce data quality

Solutions

Validity for Email

Increase inbox placement and maximize subscriber reach with clean and actionable data

Validity for Data Management

Simplify data management with solutions that improve data quality and increase CRM adoption

Validity for Sales Productivity

Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real-time