Changing ESPs? It doesn’t have to be a nightmare [Case Study]

So you’ve got your deliverability all buttoned up and it’s smooth sailing. What could mess that up, right? Well then it’s decided that you’ll be switching to a new ESP, which immediately throws everything for a loop.

This is what happened recently to Rogers Media, one of Canada’s largest B2B publishing brands, who rely heavily on inbox placement for its revenue stream. Unfortunately, during the transition to their new ESP, deliverability started to go haywire. The new sending IP address did not have their previously-established reputation and their mail began to go to the spam folder as well as being blocked completely.

In order to turn this scenario around, Rogers Media reached out to Return Path for their email expertise and guidance. Working closely with the Return Path team, they were able to discover the root cause of these new deliverability issues, implement an action plan to fix the problem, and join Return Path Certification in order to keep this improvement inbox placement steady.

“Return Path helped us achieve our benchmark open rate throughout the entire ESP migration process,” said Shields. “Now our email programs are in better shape than ever. None of that would have been possible without Return Path.”

To learn more about how to make the migration to a new ESP easier, read our newest case study!

minute read

Popular stories



BriteVerify email verification ensures that an email address actually exists in real-time


The #1 global data quality tool used by thousands of Salesforce admins


Insights and deliverability guidance from the only all-in-one email marketing solution

GridBuddy Cloud

Transform how you interact with your data through the versatility of grids.

Return Path

World-class deliverability applications to optimize email marketing programs

Trust Assessments

A revolutionary new solution for assessing Salesforce data quality


Validity for Email

Increase inbox placement and maximize subscriber reach with clean and actionable data

Validity for Data Management

Simplify data management with solutions that improve data quality and increase CRM adoption

Validity for Sales Productivity

Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real-time