Salesforce

Who’s responsible for an organization’s Salesforce data cleaning strategy? As this article shows, the answer isn’t as simple as you think.  Poor Data Quality In today’s business environment, poor data quality is created by a variety of sources and has...

Over the years, there have been many wonderful apps created that are native to, compatible with, or ready to integrate into Salesforce. Here, we highlight 10 of the must-have Salesforce apps for businesses you should consider right now.   Salesforce has...

No matter how long you’ve been working within Salesforce, it’s important to regularly evaluate the data management systems you have in place and review the best practice tips shared by other Salesforce admins. Sometimes you come across a strategy you can...

Over the years, data has increasingly been regarded as an organization’s most vital asset. It’s central to everything you use Salesforce for. It’s the engine that powers your customer marketing and sales programs. It’s a resource relied on to understand...

As a Salesforce administrator, you know how much effort it takes to achieve data quality, let alone maintain it. But in today’s increasingly tech-savvy world, keeping data clean is becoming even more complicated.   Customer Engagement Channels...

Advancements in communication technology have changed the way businesses and customers interact. According to research from Teradata, over 50 percent of organizations are now using seven or more channels to reach their customers. The more channels your...