On The Wire

Customer Data Quality: The Good, the Bad, and the Ugly

Data is the lifeblood of a company and a key driver in guiding business strategies and growth. But if data is invalid, incomplete, or otherwise inaccurate, things can get ugly quickly. In this article, we explore the good, the bad, and the ugly of one of...

4 Ways to Improve Lead Quality from Inbound Marketing

There are many great ways to improve lead quality from inbound marketing campaigns. In this article, we cover four of the best. We also discuss how marketing campaign ROI and sales team productivity increase with more sales-ready leads. You know the...

What to Look for When Choosing a CDP

When choosing a CDP, you're looking to solve one of the biggest challenges facing organizations today. You need a single, 360 degree view of a customer to effectively tailor marketing campaigns, sales strategies, and customer experiences. But, with...



BriteVerify email verification ensures that an email address actually exists in real-time


The #1 global data quality tool used by thousands of satisfied Salesforce administrators


The most productive user experience in the Salesforce ecosystem

Return Path

World-class deliverability and unique applications to optimize email marketing programs

Trust Assessments

A revolutionary new solution for assessing Salesforce data quality


Validity for Email

Increase inbox placement and maximize subscriber reach with clean and actionable data

Validity for Data Management

Simplify data management with solutions that improve data quality and increase CRM adoption

Validity for Sales Productivity

Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real-time