On The Wire

What to Look for When Choosing a CDP

When choosing a CDP, you're looking to solve one of the biggest challenges facing organizations today. You need a single, 360 degree view of a customer to effectively tailor marketing campaigns, sales strategies, and customer experiences. But, with...

4 Ways Email Verification Boosts Marketing Results

You wrote the catchiest subject line, paired it with useful, interesting body content, and included a clear CTA – a recipe that is sure to generate clicks and, hopefully, conversions. But, what if the email never reaches the intended recipients? Imagine...

How to Lose Your CRM Administration Job in 10 Days

You’re probably familiar with the 2003 movie starring Kate Hudson and Matthew McConaughey, “How to Lose a Guy in 10 Days” – which, fun fact, is based on a book of the same name by Michele Alexander published in 1998. Instead of dating, let’s apply the...

Products

BriteVerify

BriteVerify email verification ensures that an email address actually exists in real-time

DemandTools

The #1 global data quality tool used by thousands of satisfied Salesforce administrators

DupeBlocker

The only real-time integrated duplication blocker used by Salesforce administrators

GridBuddy

The most productive user experience in the Salesforce ecosystem

 

PeopleImport

Leading the industry in preventing duplicate records when importing massive lists or trade show contacts

Return Path

World-class deliverability and unique applications to optimize email marketing programs

Trust Assessments

A revolutionary new solution for assessing Salesforce data quality

Solutions

Validity for Email

Increase inbox placement and maximize subscriber reach with clean and actionable data

Validity for Data Management

Simplify data management with solutions that improve data quality and increase CRM adoption

Validity for Sales Productivity

Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real-time