On The Wire

4 Ways Email Verification Boosts Marketing Results

You wrote the catchiest subject line, paired it with useful, interesting body content, and included a clear CTA – a recipe that is sure to generate clicks and, hopefully, conversions. But, what if the email never reaches the intended recipients? Imagine...

How to Lose Your CRM Administration Job in 10 Days

You’re probably familiar with the 2003 movie starring Kate Hudson and Matthew McConaughey, “How to Lose a Guy in 10 Days” – which, fun fact, is based on a book of the same name by Michele Alexander published in 1998. Instead of dating, let’s apply the...