Marketing Tips

The Unforeseen Risks of Poor Data Quality

High quality information is the foundation of high performing businesses. When your contact data is inaccurate, it can negatively impact performance across your entire organization. Ultimately, the potential, and often unforeseen, risks of poor data...

Black Friday and Cyber Monday 2019 Strategies

Email marketers can use these Black Friday and Cyber Monday 2019 strategies to make holiday campaigns and offers a success. In an earlier post, we discussed where consumers plan to shop this holiday season. In this article, we share strategies email...

Validity Makes Its Debut at Festival of Marketing 2019

Although the warmth of summer is beginning to ebb away, things at Validity are heating up as we get ready for our first appearance at Festival of Marketing on October 10 and 11 at London’s fabulous Tobacco Dock venue. This is the marquee marketing event...

Getting Ready for Black Friday and Cyber Monday 2019

In the Black Friday and Cyber Week Shopping and Spending Survey 2019, consumers were asked how they plan to shop the best deals this holiday season. Their answers may have email marketers rethinking their campaign plans. What is Cyber Week? According to...

Customer Data Quality: The Good, the Bad, and the Ugly

Data is the lifeblood of a company and a key driver in guiding business strategies and growth. But if data is invalid, incomplete, or otherwise inaccurate, things can get ugly quickly. In this article, we explore the good, the bad, and the ugly of one of...

Products

BriteVerify

BriteVerify email verification ensures that an email address actually exists in real-time

DemandTools

The #1 global data quality tool used by thousands of satisfied Salesforce administrators

DupeBlocker

The only real-time integrated duplication blocker used by Salesforce administrators

GridBuddy

The most productive user experience in the Salesforce ecosystem

 

PeopleImport

Leading the industry in preventing duplicate records when importing massive lists or trade show contacts

Return Path

World-class deliverability and unique applications to optimize email marketing programs

Trust Assessments

A revolutionary new solution for assessing Salesforce data quality

Solutions

Validity for Email

Increase inbox placement and maximize subscriber reach with clean and actionable data

Validity for Data Management

Simplify data management with solutions that improve data quality and increase CRM adoption

Validity for Sales Productivity

Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real-time