Marketing Tips

The Unforeseen Risks of Poor Data Quality

High quality information is the foundation of high performing businesses. When your contact data is inaccurate, it can negatively impact performance across your entire organization. Ultimately, the potential, and often unforeseen, risks of poor data...

Black Friday and Cyber Monday 2019 Strategies

Email marketers can use these Black Friday and Cyber Monday 2019 strategies to make holiday campaigns and offers a success. In an earlier post, we discussed where consumers plan to shop this holiday season. In this article, we share strategies email...

Validity Makes Its Debut at Festival of Marketing 2019

Although the warmth of summer is beginning to ebb away, things at Validity are heating up as we get ready for our first appearance at Festival of Marketing on October 10 and 11 at London’s fabulous Tobacco Dock venue. This is the marquee marketing event...

Getting Ready for Black Friday and Cyber Monday 2019

In the Black Friday and Cyber Week Shopping and Spending Survey 2019, consumers were asked how they plan to shop the best deals this holiday season. Their answers may have email marketers rethinking their campaign plans. What is Cyber Week? According to...

Customer Data Quality: The Good, the Bad, and the Ugly

Data is the lifeblood of a company and a key driver in guiding business strategies and growth. But if data is invalid, incomplete, or otherwise inaccurate, things can get ugly quickly. In this article, we explore the good, the bad, and the ugly of one of...



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