Data Quality

CRM Data Doesn’t Have to Be a Joke

It’s a familiar scene. You’re in yet another meeting (that could have been an email) talking about how to best leverage the prospect list from your CRM. Someone asks, "Can we pull a list?" and the (almost always hesitant) response is, "Yes, but I have no...

The Evolution of Data Quality Management

The good news about evaluating a data quality solution today compared to 15 years ago is that it was a much easier task back then. You read that correctly. It is far more complicated today to identify the best fit solution for Salesforce data management...

The Unforeseen Risks of Poor Data Quality

High quality information is the foundation of high performing businesses. When your contact data is inaccurate, it can negatively impact performance across your entire organization. Ultimately, the potential, and often unforeseen, risks of poor data...

Products

BriteVerify

BriteVerify email verification ensures that an email address actually exists in real-time

DemandTools

The #1 global data quality tool used by thousands of satisfied Salesforce administrators

GridBuddy

The most productive user experience in the Salesforce ecosystem

Return Path

World-class deliverability and unique applications to optimize email marketing programs

Trust Assessments

A revolutionary new solution for assessing Salesforce data quality

Solutions

Validity for Email

Increase inbox placement and maximize subscriber reach with clean and actionable data

Validity for Data Management

Simplify data management with solutions that improve data quality and increase CRM adoption

Validity for Sales Productivity

Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real-time