Data Quality

CCPA: Last-Minute Checks and What to Expect in 2020

2020 will bring in a new decade of unprecedented data privacy laws worldwide. The United States is working on a federal proposal, Brazil’s LGPD will go into effect this summer, continued talk of the use of cookies, a proposal in Europe to not only fine...

Towards LGPD and Beyond – Getting Creative!

In our previous posts on LGPD preparations, we talked about permissioning, data and deliverability, and broadcast strategy. You can do these really well, but your emails will go out during a period of “inbox overload” and face massive competition to...

CRM Data Doesn’t Have to Be a Joke

It’s a familiar scene. You’re in yet another meeting (that could have been an email) talking about how to best leverage the prospect list from your CRM. Someone asks, "Can we pull a list?" and the (almost always hesitant) response is, "Yes, but I have no...

The Evolution of Data Quality Management

The good news about evaluating a data quality solution today compared to 15 years ago is that it was a much easier task back then. You read that correctly. It is far more complicated today to identify the best fit solution for Salesforce data management...



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