CRM Data Administration

It’s time for CMOs to take responsibility for CRM data – here’s why

Who’s job is it to make sure your CRM data is shipshape? Well, if you are a CMO or marketing manager, you should make it your responsibility. Pronto. Without organised and up-to-date CRM data, even the most fiendishly inventive marketing campaigns can die on their feet. That’s a huge waste of both time and money. But when you get your CRM straight from the start, you can transform the success of your marketing.

How to Apply the KonMari Method™ to Cleaning Your CRM

I think we can all agree that the thought of cleaning your CRM isn’t something that immediately sparks joy – but imagine the outcome. When your CRM is full of accurate, standardized, and deduplicated data, your organization will be able to better predict...

How to Lose Your CRM Administration Job in 10 Days

You’re probably familiar with the 2003 movie starring Kate Hudson and Matthew McConaughey, “How to Lose a Guy in 10 Days” – which, fun fact, is based on a book of the same name by Michele Alexander published in 1998. Instead of dating, let’s apply the...