CCPA: Last-Minute Checks and What to Expect in 2020

2020 will bring in a new decade of unprecedented data privacy laws worldwide. The United States is working on a federal proposal, Brazil’s LGPD will go into effect this summer, continued talk of the use of cookies, a proposal in Europe to not only fine...

Towards LGPD and Beyond – Getting Creative!

In our previous posts on LGPD preparations, we talked about permissioning, data and deliverability, and broadcast strategy. You can do these really well, but your emails will go out during a period of “inbox overload” and face massive competition to...

Join Us in NYC at the Salesforce World Tour

Will you be in NYC next week? Join us on Wednesday, December 18th at the Javits Center for the Salesforce World Tour.  While you are there, be sure to attend our speaking session in the Empire Theater at 3:45 pm. Olivia Hinkle, our Sr. Product Manager,...

Strategies to Improve B2B Sales Emails

Did you know that out of all sales emails sent, only 24% are opened? As a salesperson, you want your emails to not only be part of the 24%, but also to convert. The big question is, what is the difference between an email no one opens and one that is...



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