When it comes to corporate communications, email has reigned for decades, seemingly able to fend off established modes and new challengers alike. The telephone? A relic. Instant messaging? Complement, not substitute. Even social media has struggled to find traction.
After 15-plus years and many failed alternatives, it began to look like email was simply the best option for business. That was, until 2013 when a quirky application called Slack made its debut. Since then, the platform has largely been a critical success, boasting adoption at major organizations like CNN, NASA, eBay and The Wall Street Journal. But is Slack really an “email killer” or is it just nice to have?
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