The success of the Barack Obama’s 2012 can be largely attributed to his email team. With their optimized email marketing strategy, Obama’s email team was able to raise more than $500 million in online donations alone. They achieved this remarkable sum by sticking to the important principles of email marketing.
In the first of my two-part email election series, I’ll take a closer look into how this year's presidential candidates are using email in their quest for the Oval Office, by analyzing each candidate's email list size, inbox placement, and subscriber engagement.
The rest of this post can be viewed on Marketing Land.