Nobody likes a complainer—especially when it comes to your email program. But complaints happen, even for the best senders. And receiving a complaint doesn’t have to be the end of the world. In fact, they can be a helpful indicator of any blind spots in your email program.
In the Marketer’s Guide to Subscriber Complaints, we walk through the ins and outs of email complaints, including:
Use the tactics in this piece to turn complaints into an opportunity for improvement. By understanding what’s causing subscriber dissatisfaction and making changes, marketers can build a better email experience for improved engagement and higher ROI.