To get you primed and pumped to jump start your email program for 2011, we’re going to remind you of the key best practices that every email marketer should follow to ensure your emails get IN and stay IN the inbox. Starting the first week of January, we’ll highlight one best practice per week and provide examples of the do’s and don’ts of successful email programs. But in order for you to get real value from this, you have to do a couple things!
First you have to show up! Come back each week and learn something new or validate your current process. CLUB INBOX can’t work for you, if you don’t take full advantage of what it has to offer.
Come with an open mind! While there are core best practices every email marketer must follow, there are tons of way to be creative in achieving your goals. Share what you’ve learned with your peers and we’ll provide unique opportunities for you to connect with marketers just like you.
Commit to Success! Sometimes its easy to get complacent, especially towards the end of the year. But now is the best time to ensure your email program is fiscally fit.When you are taking a look at your 2010 metrics, make sure you celebrate the stuff you did right! Then, commit to doing more of it!