Everest

Webinar: Why Marketers Should Fight Email Fraud

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Email fraud should be a major concern for marketers—not just security professionals.

Email is one of the most effective channels for driving leads and revenue. According to the Direct Marketing Association, 66% of consumers have made a purchase online as a result of an email marketing message.

But email fraud has the power to bring even the most sophisticated email marketing program to its knees, destroying brand trust, customer loyalty, and marketing effectiveness.

As owners of the email channel, marketers have a responsibility to help protect it.

That’s why we’re sharing tips on how marketers and security professionals can collaborate in our upcoming webinar (next Wednesday, August 12, at 1:00 pm ET), “How Marketers Can Help Fight Email Fraud.”

Register now to learn how marketers can help security defend customers and defend the brand.

We’ll cover:

  • What email fraud is.
  • Why marketers should care.
  • Best practices for collaborating with security to help fight back.

Ready to protect your brand and customers before it’s too late? Register here. And spread the word with your marketing colleagues. #MarketersUnite!

Products

BriteVerify

BriteVerify email verification ensures that an email address actually exists in real-time

DemandTools

The #1 global data quality tool used by thousands of Salesforce admins

Everest

Insights and deliverability guidance from the only all-in-one email marketing solution

GridBuddy Cloud

Transform how you interact with your data through the versatility of grids.

Return Path

World-class deliverability applications to optimize email marketing programs

Trust Assessments

A revolutionary new solution for assessing Salesforce data quality

Solutions

Validity for Email

Increase inbox placement and maximize subscriber reach with clean and actionable data

Validity for Data Management

Simplify data management with solutions that improve data quality and increase CRM adoption

Validity for Sales Productivity

Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real-time