Everest

Webinar: The Power of Competitive Insight

minute read

Join me for this 45 minute webinar where I’ll be discussing how marketers can use email intelligence to analyse their own programme performance against those of competitors, using engagement metrics such as read rate, delete unread rate and forward rate, in order to keep one step ahead in the battle for the inbox.


Competition for subscriber mindshare is fierce. It starts with getting into the inbox, but reaching the inbox isn’t a guarantee of high performance and ROI. You need to provide messaging that subscribers want to receive and interact with.

Just as important as distinguishing your messaging from other marketing messages is standing out from your competition, especially if a percentage of your list overlaps with theirs. For example, how many of your subscribers also receive email from your competition? Do these subscribers engage with your competitors’ messaging more than yours? If so, what campaigns are the most successful?

Sound exhausting? It can be which is why e-marketers need to use a competitive intelligence tool that can answer these questions to drive a data-driven, intelligent email programme in order to achieve the highest level of ROI.

Attend this webinar to hear about:

  • The new metrics for email marketing – how and what to measure for success
  • Insight in action – how to harness the potential of competitive intelligence
  • Actionable recommendations to help make your email marketing work harder.
  •  How to compare your programmes to those of your competition, and stand out
  • How to track subscriber list overlap with competitors and see which competitor campaigns subscribers are engaging with the most.
  • Examples from real life high performing campaigns exploring the techniques used to achieve strong results.

Register here for the webinar.

Products

BriteVerify

BriteVerify email verification ensures that an email address actually exists in real-time

DemandTools

The #1 global data quality tool used by thousands of Salesforce admins

Everest

Insights and deliverability guidance from the only all-in-one email marketing solution

GridBuddy Cloud

Transform how you interact with your data through the versatility of grids.

Return Path

World-class deliverability applications to optimize email marketing programs

Trust Assessments

A revolutionary new solution for assessing Salesforce data quality

Solutions

Validity for Email

Increase inbox placement and maximize subscriber reach with clean and actionable data

Validity for Data Management

Simplify data management with solutions that improve data quality and increase CRM adoption

Validity for Sales Productivity

Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real-time