Everest

[webinar] Battle of the Brands: Gaining Consumer Mindshare

minute read

Please join me and Julia Peavy as we host a webinar with AdAge on how smart marketers like you can leverage email intelligence in new ways to not only improve your own email campaigns, but make better business decisions from email as well. 

Space is limited so register today and we'll "see" you all next week!

Battle of the Brands: Gaining Consumer Mindshare

Event Date: September 11, 2013 at 1:00 PM ET 

In today’s cluttered media world, gaining attention from consumers is harder than ever. This is especially true in the inbox where brands battle for mindshare with totally unrelated competitors. Nowhere else do marketing messages routinely win attention away from rivals only to lose it to bank statements or social media updates. 

In this webinar you will learn what separates winners from losers in the battle for inbox attention. Return Path has analyzed billions of messages from its panel of 3 million inboxes to determine which brands do best when it comes to capturing consumer attention, specifically looking at head-to-head competitors like Home Depot vs. Lowe’s, Pizza Hut vs. Papa John’s, and American Airlines vs. United. We’ll offer strategies that can make your campaigns stand out against the nearly 100 other messages that consumers receive in any given week. Our experts will also review email data that reveals new consumer behavior – including when consumers do and don’t rescue brands from spam folders, where and when consumers engage with email, and what devices are most popular now. 

At the end of the webinar, you will be able to leverage email intelligence and turn it into customer intelligence that improves your overall marketing performance. 

Products

BriteVerify

BriteVerify email verification ensures that an email address actually exists in real-time

DemandTools

The #1 global data quality tool used by thousands of Salesforce admins

Everest

Insights and deliverability guidance from the only all-in-one email marketing solution

GridBuddy Cloud

Transform how you interact with your data through the versatility of grids.

Return Path

World-class deliverability applications to optimize email marketing programs

Trust Assessments

A revolutionary new solution for assessing Salesforce data quality

Solutions

Validity for Email

Increase inbox placement and maximize subscriber reach with clean and actionable data

Validity for Data Management

Simplify data management with solutions that improve data quality and increase CRM adoption

Validity for Sales Productivity

Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real-time