The following Question and Answer series profiles Return Path employees in a variety of roles and locations. Join us as we find out what they do, what they enjoy, and most importantly, what email campaigns they are loving lately.
Channel Account Manager
What’s your role here at Return Path?
I work to help build new relationships between partners and manage Return Path’s existing network of incredible partnerships.
What initially brought you here?
I have a background in digital marketing, so Return Path seemed like a great place to land. I had heard that Return Path was a wonderful place to work, and kept my eyes out on the jobs board. I was lucky to find a position that was such a great fit.
Tell me something I don’t know about digital marketing.
Digital marketing fascinates me—the more technology advances, the more we are able to pinpoint marketing efforts to each individual’s specific interests.
What energizes you about your role at Return Path?
Like all relationships, every partnership I have is different. I love coming up with new strategic ways to build partnerships and programs.
What problem is the most fun to solve?
How we help our email service providers and agency providers look like heroes to their customers—it’s always a fun job.
What about you might come as a surprise to those that work closely with you?
I have a big heart for giving back. I’ve been a Big Sister for Big Brothers Big Sisters for the past two years, and love to volunteer for other non-profits around the state as much as possible.
What’s the most memorable email campaign you’ve seen lately?
Not coming down to any specific email campaign, but one of my favorite trends in email lately has been highly personalized nurture campaigns.
What emails can we find in your personal inbox?
You’ll find emails for books, hiking, yoga, coffee, and Kate Spade.
What’s your favorite thing about working at Return Path?
Our team is phenomenal. The drive, creativity, and support I feel every day keeps a smile on my face.
Thanks for chatting with us, Kayla. To learn about how Return Path can improve your email marketing, schedule a demo today. Tell them Kayla sent you!